Many design firms have developed formulaic approaches to solving their client's design problems. While sometimes a step by step approach is helpful for project management we feel this hinders creativity. In an effort to build trust, we partner with the client to employ an iterative approach in order to keep our clients involved at every stage of the project.
Taking an iterative approach also allows us to break each project into smaller, more manageable chunks while still maintaining a clear focus on the bigger picture and the client's end goals. This approach allows for testing and revising along the way.